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Strategy

Digital marketing is more complex than ever before. With new platforms, technologies and channels emerging all the time, it's hard to keep up. That's where we come in!

Our digital marketing strategy is built on a simple philosophy - to deeply understand your business goals and objectives, and then translate them into an actionable strategic roadmap. We're technology agnostic, which means we're not tied to any one platform or channel. Whether it's through organic reach, paid media, social media or creating better web experiences, we bring the pieces together to create a holistic, integrated approach that gets results!

We pride ourselves on our technical execution and award-winning campaigns, but at the heart of everything we do is superior client communication.

Working Process

Discover

Plan

Deploy

Optimise and Measure

Discover

In any digital marketing strategy the "discover" stage is vital. This is when potential customers learn about your brand and start to develop an interest in what you have to offer. This involves understanding who your ideal customers are and what they are looking for. Once you have a clear picture of your target market, you can begin to develop a plan for reaching them. There are several ways to generate discoverability, but some of the most effective include search engine optimisation (SEO), social media marketing, and content marketing.

Plan

Any good digital marketing strategy should start with a plan. This plan should lay out your goals for the campaign, who your target audience is, and what kind of content you will create. It should also include a timeline for when various elements of the campaign will be launched. Without a plan, it will be difficult to measure the success of your campaign or make necessary adjustments along the way. However, with a well-crafted plan, you can set your digital marketing strategy up for success.

Deploy

Now that you have your digital marketing strategy all planned out, it's time to start putting it into action! This is where the "deploy" phase comes in. To deploy your strategy, you'll need to take a few key steps. Firstly, you'll need to create or update your website and make sure it's optimised for search engines. Secondly, you'll need to create content that's relevant to your target audience and promotes your brand. Last, you'll need to use social media and other digital channels to reach out to your target audience.
By taking these steps, you'll be well on your way to achieving your digital marketing goals!

Optimise and Measure

One of the most important aspects of a successful digital marketing strategy is optimisation. This means that you need to constantly test and adjust your campaigns to ensure that they are as effective as possible. Without optimisation, your campaigns will quickly become outdated and less effective. Another important aspect of a successful digital marketing strategy is measurement. You need to track your campaign performance so that you can see what is working and what isn't. Without measurement, you won't be able to improve your campaigns or make informed decisions about where to allocate your resources. By keeping these two aspects in mind, you can create a digital marketing strategy that is adaptable and effective.

Other Capabilities

SEO

If you're looking for a top-notch SEO company to help you take your online visibility to the next level, you've come to the right place.
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PPC

PPC is a Pay Per Click marketing, which refers to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked.
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Social

Upcore can help your business take off to new heights! We provide social media marketing services that will increase brand awareness and help you reach a larger audience.
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Content

The world is becoming more digital by the day. To be successful in this environment, you need a comprehensive content strategy that includes all your channels and outlets - from social media to press releases or web pages with SEO-friendly copywriting skills like our original articles & blog posts on any topic of interest!
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Animation

If you're looking for an animation studio that can produce high-quality, engaging, and persuasive videos in a very tight timeframe, then look no further than Upcore!
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Photography and Video

Visuals are more important than ever in today's crowded market. Whether you're looking to boost your brand awareness, or drive engagement, Upcore can help you achieve your goals with stunning photography and videos that capture your audience's attention - and keep it!
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Branding

Branding is about telling the consumer who you are without words and great brands evoke emotion. Your brand is an extension of the client and well-crafted branding fosters relationships with users. We offer a complete solution that allows you to speak directly with consumers on functional platforms.